At its core, BACCHUS is a lifestyle brand inspired by the Roman wine-god Bacchus, known by his reputation as a seducer, magician and merrymaker. Celebration and social gatherings have been a critical part of all societies dating back to the ancient empires of Rome and Greece. BACCHUS pays homage to these visionaries, as all modern day party and club scenes have their basis in celebrations that began within these ancient societies. Using classical mythology and ancient motifs, BACCHUS retells the origins of the carefree lifestyle in which the journey of life is celebrated and each moment savored like a fine glass of wine.
